Le Riche Directions Colourful Hair Dye

• Gorgeous semi-permanent hair dye with lots of intense colours to choose from
• Because you can mix the colours together, the possibilities are endless!
• Lasts 4 - 8 weeks depending on hair type and condition
• For the best results use on pre-lightened hair, or as a subtle tint on untreated hair
• La Riche Directions hair dye is not tested on animals, and never has been

Directions Hair Dye Instructions

For the best results use Directions semi-permanent colour on untreated hair. If you want to apply more than one colour you’ll need to wash and dry your hair in between colours.

1. Shampoo your hair with a PH acid balanced shampoo so the product can do its magic properly. Don’t use a combined shampoo & conditioner.
2. Towel your hair dry.
3. Smooth Vaseline, petroleum jelly or baby oil around your hairline to stop the dye staining your skin.
4. Wear rubber or plastic gloves when applying the colour.
5. Apply Directions carefully using a tint brush, spreading it evenly through your hair.
6. Comb Directions into your hair until it goes frothy. This means the pigments have penetrated into the hair. If you’ve chosen a lighter shade, it might need combing for a bit longer.
7. Put a plastic cap over your hair to keep the heat in and enhance the results.
8. Wait for 15 to 30 minutes.
9. Rinse your hair thoroughly with warm water until all the dye has been removed, keeping it away from your face.

Important information

• It’s always a good idea to do a swatch test first.
• Never mix Directions with peroxide.
• Don’t use it on your eyelashes.
• Don’t get it on furniture or fabrics – some of the colours can leave a slight stain.
• The manufacturer sometimes changes the colour range, so colours vary.